Being a sponsor involves giving money or resources to another company/organisation in exchange for sponsorship marketing. It benefits both parties as one gets much needed funding or support for their project while the other receives promotion to help build brand awareness.
The first examples of sponsorship can be traced back to the ancient Greeks and Romans. Events like gladiator games and athletic tournaments were often funded by rich individuals who would often receive a reputation boost as a result of having their name and contributions mentioned throughout the event.
Today, sponsorship is more popular than ever as a result of the increased possibilities provided by the internet. This post delves into some of the various forms of sponsorship and how to take advantage of these sponsorship marketing methods.
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