Strategic competitiveness represents a metered and premeditated approach to creating a position in the market and industry advantage. Companies can create specific boundaries that represent how the organization or product intends to have an advantage among competitors.
Companies utilize analysis of their position in the market in order to assess and project future success and likely returns. In order to gain competitive industry advantage, an organization must find unique products, services, or marketing strategies to set them apart from competitors in a sustainable manner.
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