What is Click and Collect? (Infographic)

According to Stephan Serrano at Barilliance, click & collect is an “omnichannel retail strategy where shoppers order their items online and pick them up in store.”

This hybrid model marries the digital and brick-and-mortar retail experience for a seamless and streamlined customer transaction.

It is also sometimes known as “buy online, pick up in store”, or BOPUS for short. 

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