The cloud gaming services market in Australia has continued to expand significantly. It is a sector that is also expected to continue to grow despite the increases already experienced. As a result, the country’s mobile gaming experiences have been able to be transformed into something even greater than they already were.
Mobile gaming has long been a popular pastime for Aussies, with forecasts suggesting that there will be a steady increase in years to come. Figures for 2018 found that there were 7.81 million residents using their smartphone for gaming. That number has been on the rise ever since, with it predicted that there will be 11.82 million players and users of mobile games by 2027.
There are many different types of games available to be played on a mobile device that Australians are passionate about, which is why it is easy to understand the forecasts and perhaps why there has been a surge in cloud gaming services across the country. Mobile casino games are possibly one of the most popular game types with players nationwide.
Figures have suggested that around 73% of Australian adults have gambled at least once over the last year, with 6.8 million admitting that they are a regular gambler. Mobile casinos have become prevalent due to the technology and accessibility available, with players able to pick and choose from a plethora of options.
They can use a site that allows them to see more casino reviews in one place, thus helping them to enjoy this activity they are passionate about more safely and obtain a better experience.
Cloud gaming has had an impact on the iGaming industry for developers in addition to players, as gamers are able to pick up and play whenever they want. This can make providers more appealing as players can get a seamless experience without worrying about what device they need to use.
Notwithstanding, it has also positively impacted various gaming niches in the same way, with players able to go from console to console, play on any compatible device, and pick up where they left off.
Australia’s Cloud Gaming Market
As stated, the cloud gaming services market has experienced exceptional growth across Australia over a period of time. However, estimates suggest that the country is yet to stagnate in terms of its growth, with significant increases still expected to be experienced.
Forecasts have predicted that the market will reach a revenue of AUS$160.10 million in 2024. The growth is expected to continue to rise annually at a rate of 32.39% (CAGR) between 2024 and 2028, which would make the market valued at AUS$491.90 million by the end of the four-year period.
As the market grows, it is also expected that there will be a bigger user base for cloud gaming. It is expected that there will be more than 8.1 million users, with the user penetration rate increasing from 24% to 29.1% between 2024 and 2028. This growth is expected to be achieved because the Australian population is tech-savvy, while the infrastructure for the country’s internet is extensive.
How will cloud gaming services transform mobile gaming experiences?
The growth of cloud gaming services in Australia can be explained by the technologies that are available, as well as the benefits that they can provide, especially in regard to mobile gaming experiences.
Technologies, including the availability of 5G networks and edge computing, have allowed cloud gaming services to thrive. 5G internet connectivity has allowed mobile games to take advantage of a greater amount of bandwidth, meaning players can enjoy some incredible speeds that can provide an ultimate gaming experience.
With its availability, smartphones can now power games with little latency and lag, allowing players to enjoy a greater visual session as the device can handle the frames-per-second required to display the quality graphics games continue to demand.
Aside from the technology that has allowed cloud gaming services to alter and transform the mobile gaming experiences Australians have enjoyed, it has also brought many benefits.
Gamers have been able to benefit from a greater amount of accessibility. As stated before, players are no longer required to stick to one device if they wish to play a game that uses cloud services. They are able to use any of their preferred gadgets (provided they have the capability to play the game).
Additionally, game developers have enjoyed a new way to make games at a more affordable rate. They can reduce the costs associated with game creation as new technologies provide new methods. The development of these services can also generate more revenue as they become more affordable to players, too.
Final Thoughts
It is clear that cloud gaming services have impacted the mobile gaming experience that players across Australia are obtaining. This is evident in the growth that has been witnessed already, while the forecasts suggest that it will only become even more important in the future.
Article and permission to publish here provided by Emma Wilbert. Originally written for Supply Chain Game Changer and published on January 25, 2024.
Cover photo by Oyemike Princewill on Unsplash.