Nearly two years into the pandemic, we now have plenty of experience to draw some conclusions as to what’s coming next. While Covid-19 has shaken the entire globe, there is still the light in the tunnel, especially when talking about marketing.
The impact of the rapid pandemic outbreak, and as a result, shut- and lockdowns, is impossible to measure adequately. The global economy has encountered a rock bottom, raising inflation and negatively influencing the end user in various supply chains.
Other than the purchasing power, Covid has also shifted our buying behaviors, turning upside down what used to be typical when purchasing goods.
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