What Vendor Centric and Customer Centric Would Look Like on a Date!
Last week I wrote about how my client was reverting back to a vendor-centric approach to drive increased adoption and usage of their products, instead of a customer centric approach. As we looked to develop the playbook to support their channel partners in the integration of the products, as well as enabling them to sell, … Continue reading What Vendor Centric and Customer Centric Would Look Like on a Date!
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