Rapid or slow, or even delayed, time to market makes the difference between success or failure of your new products and/or services, and in turn your company.
There are many factors that impact time to market either positively or negatively. Some of these factors can be planned and controlled. Other factors are unplanned and the ability to recover from these quickly is most important.
Regardless, one of the functions that plays a preeminent role in terms of influencing time to market is Supply Chain. Here we discuss the many ways that Supply Chain can help, or hurt, your time to market performance.
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