According to a 2025 report, more than 2,200 global consumer brands are now anchored on subscription-based revenue models, catering to over 67 million unique and quite select subscribers.
It’s a staggering growth that underscores a fundamental shift in consumer behavior – people prefer access over ownership, predictable pricing, and seamless, automated transactions or business activities.
While subscriptions offer firms a recurring revenue stream, scaling globally demands strategic adjustments. It’s not a one-size-fits-all, and what works in one market may not work elsewhere.
Continue reading “Do You Need a New Subscription Model for Global Growth?”