Holiday season sales could surge to 2.9% to 3.4% in 2025, with total sales reaching $1.62 trillion, according to an annual forecast by Deloitte. High seasonal purchases are a blessing for businesses, especially those in retail and wholesale.
After all, high demand equals increased revenue. But this advantage comes with obstacles. Both e-commerce brands and physical stores can encounter disruptions in the supply chain.
Or struggle to handle tons of orders volumes and satisfy a range of customer expectations, all of which can cripple operations.
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