Let’s be real—packaging isn’t just a box. It’s your product’s first defence, your customer’s first impression, and your bank account’s worst nightmare if you get it wrong.
I’ve seen it way too often: a company ships thousands of units, only to discover they all arrived crushed, wet, mislabeled, or straight-up unusable. Boom—there goes your profit margin, and possibly your biggest client. Sounds dramatic? Maybe. But it’s not an exaggeration.
This post is for logistics managers, eCommerce brands, SME exporters, packaging suppliers, and B2B consultants who’ve had one too many damaged returns or costly shipping delays.
Let’s unpack (pun intended) why bad packaging decisions hurt, and how you can stop them from bleeding your bottom line dry.
Continue reading “How Poor Packaging Design Can Cost You Millions in the Global Supply Chain!”