How Poor Packaging Design Can Cost You Millions in the Global Supply Chain!

Let’s be real—packaging isn’t just a box. It’s your product’s first defence, your customer’s first impression, and your bank account’s worst nightmare if you get it wrong.

I’ve seen it way too often: a company ships thousands of units, only to discover they all arrived crushed, wet, mislabeled, or straight-up unusable. Boom—there goes your profit margin, and possibly your biggest client. Sounds dramatic? Maybe. But it’s not an exaggeration.

This post is for logistics managers, eCommerce brands, SME exporters, packaging suppliers, and B2B consultants who’ve had one too many damaged returns or costly shipping delays.

Let’s unpack (pun intended) why bad packaging decisions hurt, and how you can stop them from bleeding your bottom line dry.

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4 Must-Haves in Your Product Packaging Checklist!

When shopping for new products, it’s always the packaging that will first catch the eyes of the buyer. For consumers who are yet to try what’s inside, the packaging is often what influences their decision whether to buy it or not, which is why you need a product packaging checklist.

Likewise, when shipping products, the packaging should also be secure enough to withstand the shipping journey. If your products aren’t packaged securely, chances are they’ll end up damaged in transit. Not only will it be detrimental to the buyer’s customer experience, but you’ll also have to cover the costs of a replacement, which includes an additional shipping process too, all at your expense.

If this happens too often, it’ll eventually eat up your revenue. 

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How to Boost Supply Chain Performance with Good Packaging!

Packaging is not limited to the box holding the product. It is an organized approach to preparing products for smooth, secure, and economical transportation throughout the entire supply chain.

Maximizing consumer value, sales, and profits is dependent on having the appropriate packaging design.

Continue reading “How to Boost Supply Chain Performance with Good Packaging!”