Outdoor advertising refers to any ads that are seen outside the consumer’s home. It typically includes things like billboards, posters, and other signage, but there are many ways to get a message across in the public sphere.
Many outdoor advertising campaigns are created specifically for urban areas (and the large populations that dwell there), but what are some of the most effective outdoor advertising strategies in general? And how can they be used differently in a variety of locations?
Here are 5 effective outdoor advertising strategies and how various cities have used them to their advantage.
Continue reading “5 Great Outdoor Advertising Strategies!”