Naming a Product or Company? It’s Not That Easy!

SC Viral The Pandemic Diaries

The organization was spinning off from the parent company within a year to become its own corporation. A lot of work had to be done to in order to get ready to be an independent, publicly traded company, including naming.

The CEO called me into his office and said, “I’d like you to lead the effort to name the company.”

Wow! This was certainly an honour. But how do you name a company and where do you start?

While it may seem easy to come up with a company, or product, name I was about to find out how incredibly difficult and complicated this process can be.

Continue reading “Naming a Product or Company? It’s Not That Easy!”