Amazon has set the benchmark for Last Mile Delivery. With massive Distribution Centres within a short distance of every major population centre they are able to offer fast delivery of virtually any product they sell. The Amazon Prime Now service promises delivery within 1 hour.
Amazon Fresh is their grocery delivery option and with their Whole Foods acquisition they are obviously planning for rapid delivery. Amazon Go is their Retail store option. Amazon Key is their in home delivery service. And the Amazon promise of drone delivery will further cement their leadership in the Last Mile Delivery race.
So how do you compete with that? What are your options? And what is your Strategy?