Hiring the right marketer isn’t just about checking off a list of skills and experiences. It’s about finding someone who understands your brand, connects with your audience, and knows how to tell your company’s story in a way that actually moves the needle. But how do you know you’re interviewing the right candidates?
The truth is that marketing has evolved. It’s not just about creativity—it’s about strategy, adaptability, and data-driven decisions. You need someone who can think outside the box but also understands how to measure success.
Here’s how to make sure you’re bringing in the best candidates before you even sit down for that interview.
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