EBOOK HEREBack in early 2018, McDonald’s – a pioneer in cold chain distribution – announced that it was testing out using fresh patties instead of frozen in burgers at 300 of its U.S. locations.
Which doesn’t sound like a huge deal, but for one of the world’s largest Supply Chains – one that’s been using frozen burgers in its stores for decades – it represented an interesting test case in how companies can use supply chain strength to pivot as the market changes.
Continue reading “McDonald’s Supply Chain Challenge: Switching from Frozen to Fresh Burgers!”