Brands labeled as having a Green Supply Chain have started becoming synonymous with sustainability, trustworthiness, quality and forward thinking.
For this very reason, companies globally are frantically climbing to the tallest of buildings to shout out their dedication to supply chain sustainability, and describe the sustainable actions that will follow ‘according to their 2020 initiatives’.
I don’t mean to come off snarky, but there is a clear-cut discourse that has formed between brands actualizing supply chain sustainability, and those who are marketing supply chain sustainability.
Continue reading “The Green Supply Chain: True Sustainability or Just a Marketing Stunt?”