The Humble Label – Too Many Are Used!

We need to move away from the printed label!

I retired from a multi-national supply chain management company to become a co-owner of a label manufacturing company, which was a real culture change for me.

In the past discussions were held with a Director or Vice President of Supply Chain or Procurement or even the Chief Operations Officer about the design or re-design of the Supply Chain.  In my new position, I get to meet the buyers or an executive in charge or procuring labels.  In some companies they are categorized as “Consumables”.

There is very little high level attention paid to labels due to the low cost of the labels which can be a few cents to less than a cent. Many buyers feel that the labels are such insignificant parts of the product and place very little time and attention in the sourcing and procurement of the labels.

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The Green Supply Chain: True Sustainability or Just a Marketing Stunt?

Brands labeled as having a Green Supply Chain have started becoming synonymous with sustainability, trustworthiness, quality and forward thinking.

For this very reason, companies globally are frantically climbing to the tallest of buildings to shout out their dedication to supply chain sustainability, and describe the sustainable actions that will follow ‘according to their 2020 initiatives’.

I don’t mean to come off snarky, but there is a clear-cut discourse that has formed between brands actualizing supply chain sustainability, and those who are marketing supply chain sustainability.

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