Any successful business will take measures to forecast supply and demand for their products and services. There are many software programs out there that can assist companies of every size in knowing what to expect. According to Simplex Group, this helps companies plan for warehousing space, advertising, and staffing.
Freight forecasting is a method of predicting what the freight market will do in the days, months, and years to come. Freight Demand modeling is an offshoot of freight forecasting that determines how much need there will be for certain modes of transportation and the amount of room needed on those modes of transportation.
It will also determine the need for certain lanes. If you want to understand the significance of freight demand modeling, you should understand a bit about the job of a freight forecaster.
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