It’s time for the Retail Brick and Mortar Store to stand up and be counted! All of the talk about the demise of Brick and Mortar stores is premature.
In this age of E-Commerce the vast majority of retail sales are still conducted face to face in a physical store. Even Millennials shop in a physical store 50% of the time.
The phenomenal growth of E-Commerce is undeniable. But more importantly we must remember that customers want an OMNICHANNEL experience, NOT a Single Channel experience.
At the intersection of what the Customer wants and what the Retailer wants is the Brick and Mortar store! This is where the Brick and Mortar Store is uniquely positioned to leverage its significant advantages!
Continue reading “Brick and Mortar Stores: Stand Up and Unite!”