Last-mile delivery visibility is key to business success. In fact, 93% of customers say they want to be informed with increased visibility throughout the entire delivery journey, from in-transit status through to final arrival date.
Moreover, 47% of customers refuse to even place a second order with a business with poor delivery visibility. By improving last-mile visibility with cutting-edge analytics software, you can boost your business’ productivity and customer satisfaction and loyalty, as well as benefit from accurate KPI benchmarking.
Clear last-mile visibility puts an end to unforeseen productivity-killing curveballs, including en-route delays, so delivery managers can keep last mile routes optimized to ensure quick and efficient deliveries.
Modern last-mile visibility software that gives you both micro- and macro-level visibility over your entire operations can also help you increase operational efficiency and prevent common delivery problems (like route diversions, prolonged and/or needless delays, and vehicle idling) that slow down the runnings of your business.
By allowing you to stay proactive, respond to last-minute customer requests, and communicate complete updates to customers as needed, last-mile visibility is key to increasing overall productivity. In turn, customer satisfaction is improved, as well as brand loyalty thanks to transparency (in fact, as many as 98% of customers say delivery plays a key role in their loyalty to a certain brand).
Innovative last mile visibility tools, such as route optimization software, relies on machine learning algorithms and predictive analytics to let delivery managers benefit from predictive visibility: you’ll know whether your delivery will arrive on-time or run into delays well before it nears your customer’s address.
As such, data-driven corrective steps can easily be implemented to optimize routes and keep customers updated about ETAs. Moreover, predictive visibility is essential for ensuring customer loyalty as customers demand accurate, up-to-date information on the status of their delivery and when it’ll arrive.
Although some businesses provide customers with tracking codes as a visibility solution, these pale in comparison to real-time updates that keep customers informed on every step of the last-mile process. Route optimization software with customer notifications, in particular, sends customers an email or SMS when they’re delivery is next up. Despite being a simple feature, notifications can boost customer satisfaction significantly.
Accurate KPI benchmarking
Strong last-mile visibility also helps your business facilitate accurate KPI benchmarking. With cutting-edge optimization software, you’ll have no trouble staying abreast of essential KPI factors, including route efficiency, driver productivity, journey delays, ETA goals, on-time deliveries, first-attempt success rates, and unsuccessful deliveries.
Moreover, by eliminating unnecessary delays like unprecedented stoppages and route diversions, clear visibility into last-mile operations significantly improves delivery turnaround-time and ensures your business sticks to ETAs.
Clear last-mile delivery visibility is essential for long-term business success. By improving productivity, predictive visibility, and accurate KPI benchmarking, last-mile delivery visibility can help you improve customer satisfaction and customer loyalty and therefore keep you permanently ahead of the competition.