To choose the right packaging for e-commerce products is extremely important. It is one of the most important parts of branding, and if you’re operating a single product store, the packaging could end up being a major element in your website’s design. Picking packaging that stands out will make your product more attractive and increase conversions.
But packaging is about more than aesthetics, and there are many factors that you’ll have to consider.
Let’s take a look at a few things you’ll have to think about when choosing the packaging for an e-commerce store.
Look at What the Competition is Doing
Before you decide on your packaging, you have to look around at what other people are doing. You can then decide to stay on trend or try something completely different so you can stand out.
You should also stay on top of today’s popular packaging design trends so you can avoid mistakes. For instance, current buyers see excessive packaging unfavorably, and using too much packaging could end up getting you a lot of negative attention. Understanding trends will allow you to avoid faux pas while giving you an idea of what professional product packaging should look like.
Like we said earlier, packaging is not only about aesthetics. The main function of packaging is to protect your items during shipping. If you have fragile items, they need to get to their destination in one piece. You also have to use packaging that will prevent spoilage if you’re selling items with limited shelf lives. Packaging that doesn’t provide enough protection will increase your costs due to loss and will also get you complaints from your clients.
You have to pick packaging that will make shipping as easy and cheap and possible too. Pick packaging that is as lightweight and flexible while still providing the protection you need.
If you don’t know in which direction you should go with your packaging design, go as simple as possible. Minimalism never goes out of style and minimalist design will at least make sure that your clients aren’t confused. The most important part is ensuring that people know what the product is about at first glance and that they can see your branding.
Frustrating packaging is another pet peeve for many customers and another thing that could get you negative attention. It won’t be as bad as excessive packaging, but it can still leave a lasting effect on clients. They will start building a negative connection with your products, which is the opposite of what you want. So, try to make the packaging as easy to use as possible so you can keep your clients happy.
This is all you need to know to find the perfect packaging for your e-commerce store. You should try multiple options at first and make modifications until you find something that sticks with your clientele.