Mahindra, one of India’s leading automobile manufacturers, has mastered the art of offering vehicles that cater to diverse customer needs while maintaining the right balance between price and features.
From rugged off-roaders to urban SUVs, Mahindra’s extensive portfolio appeals to drivers with different preferences, lifestyles, and budgets. Let’s examine how Mahindra Auto achieves this balance across its lineup.
Thar Roxx
The Thar Roxx, priced from ₹12.99 lakh to ₹22.49 lakh (ex-showroom), is Mahindra’s tribute to off-road enthusiasts. Its robust design, with a height of 1923 mm and an impressive 650 mm water-wading capability, makes it a champion of rugged terrains.
The Thar Roxx ensures a thrilling performance. It offers a choice between the 2.0-litre mStallion petrol engine and the 2.2-litre mHawk diesel engine. It also offers features like geo-location services and an immersive 9-speaker Harman Kardon audio system, adding modern convenience to its rugged persona.
Mahindra has carefully priced the Thar Roxx to make it accessible to adventure seekers while delivering unparalleled off-road capability.
XUV300
The XUV300, priced between ₹7.79 lakh and ₹15.49 lakh (ex-showroom), blends compact dimensions with premium features. Despite its size, it offers class-leading performance with its 1.2-litre mStallion TGDi engine, capable of going from 0 to 60 km/h in just 4.5 seconds.
From the panoramic sunroof to the 7-speaker Harman Kardon audio system, the XUV300 provides features often found in more expensive cars. Its appeal lies in delivering a luxurious experience within the budget of compact SUV buyers, demonstrating Mahindra’s knack for balancing affordability and premium touches.
Scorpio-N
The Scorpio-N, priced from ₹13.85 lakh to ₹24.54 lakh (ex-showroom), carries forward the legacy of its predecessor while introducing modern enhancements. It combines rugged capability with contemporary styling, featuring a bold front grille and signature LED headlamps.
Under the hood, powerful 2.0-litre mStallion petrol and 2.2-litre mHawk diesel engines offer performance befitting its stature. Inside, an impressive 12-speaker Sony audio system with 3D immersive sound and a dual-screen setup elevate the driving experience.
The Scorpio-N solidifies its position as a segment leader by packing in advanced features while maintaining an aggressive price.
XUV700
Priced between ₹13.99 lakh and ₹25.64 lakh (ex-showroom), the XUV700 is a prime example of Mahindra’s commitment to providing feature-rich vehicles at a competitive price. Its elegant and aerodynamic design and a 2750 mm wheelbase ensure excellent stability and a spacious cabin, particularly in the seven-seater configuration.
The XUV700 offers two engine options: the 2.0-litre turbo petrol and the 2.2-litre turbo diesel, each with multiple power configurations to suit performance enthusiasts and efficiency-focused drivers.
Key features like a dual 26.03 cm integrated display panel, a 12-speaker Sony 3D sound system, and the Adrenox Connect system with 70 smart features ensure a premium driving experience. The XUV700 appeals to urban families seeking comfort and technology without breaking the bank by offering such advanced features in this price range.
Thar
The Thar, priced between ₹11.35 lakh and ₹17.60 lakh (ex-showroom), is Mahindra’s answer to the call of the wild. Built with a third-generation body-on-frame chassis, it tackles rough terrain while ensuring safety with features like ESP and rollover mitigation.
Its 4×4 capabilities, removable doors, and foldable rear seats make it versatile for adventure and daily use. Despite its rugged focus, Mahindra has equipped the Thar with creature comforts, balancing off-road prowess with urban utility.
Scorpio Classic
Priced between ₹13.62 lakh and ₹17.42 lakh (ex-showroom), the Scorpio Classic remains a beloved choice for customers seeking a traditional SUV experience. Its powerful 97 kW mHawk engine and a six-speed transmission ensure solid performance.
The interior features versatile folding second-row seats and a 22.86 cm infotainment system with phone mirroring, offering modern convenience. With its rugged durability and essential features, the Scorpio Classic caters to customers who value functionality over frills.
Bolero Neo
Priced between ₹9.95 lakh – ₹12.15 lakh (ex-showroom), the Bolero Neo is Mahindra’s attempt to bring the ruggedness of the Bolero into a more urban-friendly package. With stylish alloy wheels, sporty spoilers, and signature body cladding, it combines aesthetic appeal with functionality.
Its mHawk100 engine ensures robust performance, while Multi Terrain Technology enables it to handle varied conditions. The Bolero Neo offers a solid value proposition for customers looking for an SUV with urban styling and off-road capability.
Bolero Neo Plus
With a price tag ranging from ₹11.39 lakh – ₹12.49 lakh (ex-showroom), the Bolero Neo Plus builds on Mahindra’s rugged SUV legacy. It offers a robust 2.2-litre mHawk diesel engine that delivers 88.26 kW of power at 4000 rpm and 280 Nm of torque between 1800-2800 rpm.
Designed for versatility, it features a Double Wish-Bone front suspension with a coil spring and stabiliser bar, ensuring a smoother ride on challenging terrains. With its commanding stance and dependable performance, the Bolero Neo Plus is an excellent choice for those seeking a practical yet sturdy SUV.
Bolero
Priced between ₹9.79 lakh – ₹10.91 lakh (ex-showroom), the Bolero is Mahindra’s reliable and durable workhorse. Its mHAWK75 diesel engine, producing 55.9 kW of power and 210 Nm of torque, ensures consistent performance even in challenging conditions.
The vehicle’s frame-based construction and metal bumpers contribute to its robustness, making it a preferred choice in rural and semi-urban markets.
Safety features such as ABS and a seatbelt reminder for the driver and co-driver underline Mahindra’s focus on providing basic yet essential protections in an affordable package. For customers prioritising practicality and reliability, the Bolero offers unmatched value.
XUV400
The XUV400 represents Mahindra’s foray into electric vehicles, priced between ₹16.74 lakh and ₹17.69 lakh (ex-showroom). Its electric motor delivers a class-leading torque of 310 Nm and acceleration from 0 to 100 km/h in just 8.3 seconds.
Inside, features like wireless Android Auto and Apple CarPlay, a wireless charger, and a 26.04 cm touchscreen infotainment system make the XUV400 a tech-savvy choice. By offering cutting-edge technology and eco-friendliness, Mahindra positions the XUV400 as a forward-thinking option for environmentally conscious buyers.
Marazzo
Priced between ₹14.59 lakh and ₹17.00 lakh (ex-showroom), the Marazzo is a family-focused MPV designed for comfort and utility. Its 680-litre luggage space and spacious cabin ensure convenience on long journeys.
The 17.78 cm touchscreen infotainment system and purple-illuminated instrument cluster add a touch of modernity, while its robust construction guarantees safety. The Marazzo provides excellent value for large families seeking a feature-rich yet affordable vehicle.
In Conclusion
Whether it’s the adventure-ready Thar, the feature-packed XUV700, or the eco-friendly XUV400, every vehicle in the Mahindra lineup is thoughtfully priced and equipped to offer maximum value.
By balancing innovation, practicality, and affordability, Mahindra solidifies its position as a trusted name in the automotive world.