An authentic audience comes from an intent to share valuable knowledge and connect with like-minded individuals; it is an audience that is genuinely invested in one’s content rather than disingenuous efforts to swell views or rates of engagement.
As diverse media brands take on their growing forms, many are weary of algorithms pushing certain content ahead of others, seeing digital spaces as daunting. According to the adage, “Build it and they will come,” it is heartening to see that there are ways to transcend numbers and push out content that interests and excites.
These avenues seek to ensure the right content is seen by the right people on the right platform, in other words, by the authentic audience it seeks. That is why exploring how to navigate the digital media landscape to grow genuine viewership or get more reels views on content of interest is vital.
1. Creating Compelling Content
Your video content must be compelling to reach a real and rewarding viewership. While there is no magic formula, you can use various strategies to create clips that push beyond the already plentiful raw footage clips available. You have to capture the viewer’s attention in the first place!
Consider packaging the video in an eye-catching way. Attractive miniatures get an average of 8-13% more views than uninteresting ones. Title and description are other factors that play a key role in getting views, especially on sites. These sites are used only for non-Internet Explorer users when browsing search results sorted via relevance.
2. Engagement and Community Building
Because of the competitive nature of video services, content must be particularly engaging to make an impact. Engagement metrics are critical to measure, optimize, and ensure the success of a video. You can employ three main strategies to increase engagement:
- Embracing non-linear storytelling elements.
- Using strong branding elements.
- Using customer insights to inform their creative.
Engagement metrics can also give insight into how the video is performing on the market, to whom it is resonating, and the types of audiences for which a piece of content should be optimized.
Different engagement metrics lend themselves to different community-building strategies. The anatomy of an ideal user journey is the process during which a user discovers, watches, engages with, and is persuaded by video content.
3. Choose the right types of videos
You need different kinds of videos to attract attention and engage your audience. Long videos are a great place to showcase your expertise. For example, a salesperson can use these videos to break down complex products.
However, if you’re reaching out to top-of-the-funnel prospects who may still need to learn much about your products or services, how-to’s, explainer videos, or quick expert snippets are better. The best thing about these different video types is that they can all be presented professionally and polished.
When it comes to entertaining and informing an audience, videos are among the best mediums for communication. In the past two years, video watching has reportedly skyrocketed, according to several academics. People are not only watching more videos online but also consuming more hours of video per day.
Whether it is couples dancing to one of their favorite songs and uploading the video to any social media platform or a teacher demonstrating a complex math problem to post on a class’s blog, video is changing how you communicate with others. With this content, you will get more reels views for your social media platform.
Article and permission to publish here provided by Adrianna Tori. Originally written for Supply Chain Game Changer and published on September 12, 2024.
Cover image by Gerd Altmann from Pixabay.