The road to international expansion in Retail has been successfully travelled but it is also lined with a lot of accidents and failures. But is it that easy?
“We are going to expand in to the U.S.!”
I heard this refrain many, many times. The growth and success that a Retailer experiences as they expand in their original, domestic market inspires a level of confidence in the company’s ability to expand beyond it’s geographic borders.
Continue reading “International Expansion in Retail (Infographic)”