Are you looking to sell on Amazon? It can seem overwhelming in the beginning, dipping your toes into the vast ocean that is Amazon. But that doesn’t mean you shouldn’t dive on in.
Amazon has made it possible for thousands upon thousands of sellers to reach customers in the digital, modern-day marketplace. Ranging from books, clothes, home goods, to even brand-new cars, customers love to shop on Amazon for countless reasons.
Not only does Amazon offer the most extensive selection of products, but they also keep customers coming back for several reasons, like their two-day shipping for Prime members and easy returns.
So why should you sell on Amazon?
If you have a business, there’s no better way to connect with customers and make those sales. In 2018, Amazon was responsible for about half of all e-commerce sales. That’s not just a drop in the bucket—that’s half of the entire bucket.
There are so many reasons to sell on Amazon that you could write a whole book about them. In the interest of time, we’ve narrowed it down to a list of 5 reasons to sell on Amazon.
Take a look and see some of the fantastic and unmatched benefits of selling on Amazon. The digital world of e-commerce is growing year after year—isn’t it time to get a share of this growth?
1: LOW START-UP COSTS
We’ve all heard the expression, “it takes money to make money,” right? Starting a business is expensive and start-up costs are one of the most significant initial hurdles to overcome. While each industry is unique, it’s been estimated that starting a company from scratch costs around 30,000 dollars. That’s a lot of capital for a new company that may still require a lot of time before they start turning a profit.
Selling on Amazon slashes any start-up costs your business may require. To get started selling on Amazon, all you need is a laptop or a phone and your products. Since Amazon does so much of the work, you may not even need to hire any employees. And since you’re selling online, you won’t need to pay for any office space—unless, of course, you consist your home as your office.
2: CUSTOMERS, CUSTOMERS EVERYWHERE
In the business world, you know that the customer is king. Amazon knows that, too, and has enough of them for an entire world of kingdoms. The sheer number of potential customers you can reach through the Amazon marketplace is unparalleled. Almost 200 million people shop through Amazon each month. Odds are, some of those people are looking for what you’re selling.
3: AMAZON PRIME
Not only does Amazon dominate in terms of their sheer number of customers, but they also have some of the best customers. As you’ve most likely heard, Amazon Prime is one of the most popular features offered through Amazon. For just a little over a hundred dollars a year, Amazon Prime provides customers with free two-day shipping (on select products) and access to a massive library of videos, television shows, and music.
With an Amazon Prime membership, you’re also invited to the Prime Day party—the once-a-year event that features more savings than Black Friday. What does this all mean for Amazon sellers? People love to shop through Amazon. As of 2020, there are about 112 million Amazon Prime members.
These are happy, loyal customers who will continually be shopping through Amazon to receive the great reward benefits. For a seller, this translates to more and more potential customers.
4: YOUR WEBSITE AWAITS
In the digital world of e-commerce, it’s imperative to have a high-quality website—one that not only functions effectively but also looks sharp and clean. Web design is more than just knowing code; it’s become an art form.
In today’s digital marketplace, any successful company is assured of having a quick, effective, and impeccably designed website. These are the modern-day storefronts. One of the great reasons to sell on Amazon is that you don’t need to ever make or maintain your own website.
5: THE AMAZON BRAND
We all have that one tech-obsessed friend who has iEverything, right? The MacBook, the iPhone, the Apple watch, what makes all these products so alluring? It’s all in the brand.
Brand loyalty is the positive association a customer feels for a product or company. That’s why your one friend has to own everything Apple. At a certain point, it’s not even about the product anymore, but rather, what that brand represents.
As one of the biggest companies in the entire world, Amazon has amazing brand recognition, and on top of that, trust. People know and trust Amazon. They know that the products listed in its marketplace are of high quality. Perhaps most important: they know that returns will be quick and easy.
By selling on Amazon, you can take a share of Amazon’s brand loyalty. This is especially helpful for new companies that haven’t had the chance to develop their own brand.
Sell on Amazon
In the interest of time and space, we had to stop this list at just five, but there are so many other great reasons to sell your products on Amazon. The ability to make a profit quickly, a level playing field for sellers, and the unmatched customer experience are all some of the features that have turned Amazon into one of the largest and most successful companies in the entire world.
Since 1994, Amazon has wholly reshaped e-commerce and changed how we buy and sell things. Because of Amazon, shopping will never be the same. Don’t get left behind when you’re ready to sell your own products. It might seem daunting, but Amazon has designed its marketplace to make it simple and easy to pull up a chair and start making money. Roughly half of the sales on Amazon come from third-party vendors. Combined, sellers on Amazon make over three million dollars every month.
Don’t wait any longer.
Take the dive and join the Amazon marketplace.