5 Career Paths You Can Pursue with a Business Analytics Degree!

Business Analytics Degree

In today’s ever-changing and dynamic corporate landscape, businesses heavily rely on information to foster expansion, streamline processes, and gain an edge over competitors. Therefore, there is a significant surge in demand for skilled professionals well-versed in the realm of business analytics, hence, creating many financially rewarding job prospects.

As per the Bureau of Labor Statistics (BLS), the employment of professionals specializing in management analysis, including business analysts, is anticipated to witness an impressive growth rate of 11 percent between 2021 and 2031.

This notable growth is primarily attributed to organizations’ escalating requirements to enhance efficiency and increase profitability through data-centric decision-making.

By obtaining a business analytics degree you open up a myriad of career pathways in various industries, spanning from finance and healthcare to technology and retail. These diverse sectors offer ample opportunities to apply your expertise and make a significant impact.

Now, let’s explore some of the career paths that you can take after completing your business analytics degree: 

1. Data Scientist

A data scientist analyzes the data to help organizations make better decisions. They collect data in an organization from various internal sources and transform it into a usable format. It allows organizations to design effective marketing campaigns, provide better customer service, strengthen supply chain management, and develop strategies for business growth.

  • Data scientists analyze complicated data, build statistical models and extract useful information to develop strategies.
  • Data scientists play an important role in converting data into information.
  • Analyzing massive volumes of data to discover patterns and solutions.
  • Work with different departments to achieve organizational goals.
  • Employers prefer to hire those who have completed MBA business analytics online or on-campus. 
  • Data scientists must have excellent programming skills and must be an expert in utilizing statistical models and machine learning algorithms for projecting future trends.  
  • Knowledge of standard data science and machine learning techniques.
  • They need to be able to uncover new possibilities and be well-versed in data mining techniques to improve the efficiency and effectiveness of a company.
  • They should know how to use data visualization tools.

2. Business Analyst

They play a vital role in gathering and scrutinizing data to identify organizational challenges and possibilities. They contribute to the formulation of effective business strategies and the enhancement of operational efficiency. To excel in this position, business analysts must deeply understand data analysis tools, business analysis methodologies, and data visualization techniques.

Their primary duties encompass the following:

  • Systematically collecting and interpreting data to pinpoint areas of improvement and offer valuable recommendations.
  • Creating comprehensive reports and visually appealing dashboards to monitor and evaluate company performance continuously.
  • Collaborating closely with stakeholders from various departments to ensure projects are completed within specified timelines and budgets.
  • Actively participating in the development and execution of innovative business strategies.

Pursuing an M.S. in Business Analytics can be a valuable stepping stone in advancing your career as a business analyst.

3. Statistician

A statistician plays a crucial role in problem-solving. They design experiments, collect data and analyze them for constructing statistical models. A strong foundation in mathematics and statistics, coupled with exceptional analytical and problem-solving abilities, is essential to excel in this position.

The primary duties of a statistician are as follows:

  • Crafting experiment models and gathering data to test hypotheses and address research inquiries.
  • Using statistical software and techniques to conduct data analysis, identifying patterns, trends, and correlations within the data.
  • Creating and implementing statistical models that predict future trends and facilitate accurate projections.
  • Effectively communicating findings and insights to non-technical stakeholders in a clear and understandable manner.
  • Collaborating with other professionals, including researchers, data scientists, and business analysts, to develop data-centric solutions for complex problems.
  • Constantly refining and updating statistical models and methodologies to enhance accuracy and efficiency.
  • Ensuring adherence to ethical and legal standards while collecting, storing, and analyzing data.

4. Market Research Analyst 

A market research analyst assists businesses in comprehending their target market through the analysis of consumer behavior, preferences, and trends by collecting appropriate data. They use an array of research methods, including surveys, focus groups, and statistical analysis, to gather data that can be utilized to enhance business strategies.

Some of the primary duties of a market research analyst encompass the following:

  • Utilizing statistical analysis and various research techniques to identify market trends and potential opportunities. The data obtained by these analysts can be used to develop new products or services, enhance existing ones, and effectively target specific consumer segments.
  • Drawing upon their analysis of market data, market research analysts offer recommendations to improve business strategies. It may entail proposing adjustments to product features, pricing, or marketing strategies to boost sales and enhance overall profitability.

5. Quantitative Analyst

Those who are expert in quantitative analysis is tasked to analyze financial data and formulate models that simulate diverse investment scenarios. This analytical process assists businesses in making well-informed investment decisions, ultimately contributing to heightened success within the financial marketplace.

Several key responsibilities associated with the role of a quantitative analyst include:

  • Thoroughly inspecting financial data to identify significant trends and patterns that can facilitate informed investment decision-making. Quantitative analysts employ statistical analysis and various techniques to detect potential opportunities and risks.
  • Developing mathematical models and simulations that enable the prediction of investment performance across a range of scenarios.
  • Drawing upon their analysis and modeling expertise, quantitative analysts provide recommendations to enhance investment strategies. It may involve suggesting modifications to asset allocation, investment diversification approaches, or risk management strategies.


A business analytics degree opens the door to various interesting and lucrative career opportunities. Whether you want to be a data scientist, market research analyst, business analyst, or quantitative analyst, a business analytics degree will be invaluable.

Suppose you are employed full-time, have other responsibilities, and cannot attend a brick-and-mortar university. In that case, you can opt to enroll in an online MBA program and choose business analytics as your major. An online program will allow you to study at your own pace while fulfilling your job responsibilities. 

Remember, with the right skills and knowledge; you can become an invaluable asset to any organization. Pursuing a career in this field ensures job stability and offers a chance to contribute significantly to a business’s accomplishments.

Business Analytics degree article and permission to publish here provided by Sarah Shockley. Originally written for Supply Chain Game Changer and published on June 21, 2023.